Why do we 21st-Century moms choose organic cotton for our families? That’s easy. Because moms are the coolest. We are educated, we are thoughtful, and doggone it—people like us.
Here are the top 7 reasons why moms are choosing organic cotton for their families:
- We know that organic cotton reduces our kids’ exposure to toxins.
There’s a reason they call conventional cotton the world’s dirtiest crop. The things they spray it with are just gross, including toxic heavy metals, chlorine bleach, and Monsanto’s Roundup herbicide. Its active ingredient, Glyphosate, has been classified by the World Health Organization as “probably carcinogenic to humans.” No, thank you. Per Global Organic Textile Standards (GOTS), organic cotton is never exposed any of the carcinogenic compounds that conventional cotton is treated with.
- We know that organic cotton is better for kids with sensitive skin.
It’s not uncommon for non-organic clothing to be completely saturated in formaldehyde. Yep, the same chemical used to preserve dead bodies. It’s no wonder that skin contact with chemicals such as this can cause skin rashes and allergic skin reactions. Organic cotton is a much safer option—especially for kids who have sensitive skin, eczema, and other skin issues.
- We want only the softest material on our babies’ perfect skin.
Not all cotton is created equal. When it comes down to it, conventional cotton can simply come across as scratchy and inexpensive. Who wants to dress their babies in that? Definitely not me. Pact uses long-staple organic cotton that’s combed for extra softness. The longer the cotton fiber, or staple, the less imperfections, which results in a softer, more luxurious feel.
- We know that fabrics touch our bodies all day, every day.
Our skin is our bodies’ biggest organ, so why wouldn’t we want only the best, nontoxic textiles rubbing up against it? I’m not just talking about clothing, but our sheets at night, too. After all, we spend up to one third of our lives sleeping—or attempting to do so (ahem, mom life).
- We know that organic cotton products can be affordable.
As moms, we already pay asinine amounts of money for childcare and extracurriculars. We’re not about to pay a premium for kids’ clothing when we don’t have to—especially when they’re just going to grow out of it. We know that while some organic cotton products have a higher price point, Pact products are actually affordable. Pact’s direct-to-consumer business model allows them to guarantee the best possible prices on organic clothing.
- We know that organic cotton farming can help conserve the global water supply.
Sure, we care about our own families, but we also care about families all over the globe—such as those in India where 100 million people don’t have access to safe water. We know that conventional cotton is one of the world’s thirstiest crops, so we know that organic, sustainable farming matters. We mindfully choose organic cotton because we know that it takes 2,700 liters of water to make just one conventional cotton shirt—enough to meet the average person’s drinking needs for two-and-a-half years. Organic cotton farming, on the other hand, can contribute to a 91 percent reduction in water consumption.
- We know that organic cotton farming packs a significant social impact.
At the end of the day, it’s also about peace of mind. When we buy products made with organic cotton, we know that we’re not contributing to human rights violations. The Fair Trade factories that Pact’s organic cotton products come from are all sweatshop-free, child labor–free facilities that treat their employees with respect.
For those of you who consistently purchase organic, good work. Keep it up, and keep feeling good about using your purchase power to not only protect your sweet families—but also make a difference in the world.
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